A visual identity for London based artist, Lucy Kimbell's current project, "Rat Fair" at Camden Arts Centre. The project includes invites and promotional material and sugar rat packaging.

 
 
  The brief was to create an identity which described the excesses and disgust that surround rats but also the "prettification" needed to make them palettable as pets. I created a logotype based around Art Nouveau excess with a feeling of intertwined rat's tails.  
 

For the invites I used a spot UV varnish to give a sense of a wet, tangled but intriguing mass.

  
  The reverse of the invite details an accompanying lecture, expanding on the typographic theme.  
  The press illustration was designed to describe the complex relationships between science and rat enthusiasts which forms the basis of the project.  
  Special "Sugar Rats" were produced for the exhibition. The packaging of these took the visual identity of the project and combined it with an "Edwardian sweet shop" aesthetic  
  Now with detached tails!